Step 3 : Systematically Integrate & Iterate

The step is all about what you do in the space created by the context and purpose from step 1 and 2 in pursuit of that high-value idea.

For regular creativity, this is simply filling-in-the-gap to accommodate the context and purpose, and the standard practice is not very systematic; people try to set the mood and be inspired, but that's just fluff.

But practical creative idea generation is at a whole different level of existence.

When you can manipulate leverage points in the nascent creative result that move beyond what you originally thought you were working with, you set yourself up for new discoveries.

You not only come up with new ideas, but because you have defined context and purpose, all your creative work applying leverage points are uniquely aimed in the direction you intend.

The result of this step is the thing you are creating.

It could have just been random filling-in-the-gap in the normal case (and obviously that can work) but with Leveraged Creativity™, this step is really  systematically engineering the gap.

And taking this approach is actually bewildering to those who don't have the ability or haven't learned it yet, and you're left wondering, "How'd they do that?!"

Finally, check out the free training video, click below.