Step 1 : Context

Context is the when and the where you want to have a creative result.

It isn't the thing you are creating.

Rather it is a description of the time and place where the thing is put to use (for whatever Step 2, Purpose, is).

Creativity happens when you define the context enough that it helps move you in the direction of solving your problem and reaching your creative goal.

But it is more than that.

Creativity is further enhanced when you can manipulate the context so that your creative results expand or contract beyond what you originally thought was the context you were working with.

That's when it becomes more leveraged!

If you want to see how context fits in relation to the other steps, check out this link.

But if you just want to checkout Step 2: Purpose, do that here, or go here to skip to Step 3: Integrate.

And if you just want to see a free training video, click the link below.